Add UTM parameters to your bio link page
Tag every link with UTM parameters for precise campaign tracking. Connect your bio link data to Google Analytics and beyond.
What it does
UTM parameters are tags you add to your links to track exactly where traffic comes from and which campaigns drive results. Platter makes it easy to add UTMs to any link, connecting your bio page to your broader marketing analytics.
Highlights
- Built-in UTM builder for easy parameter creation
- Support for source, medium, campaign, term, and content parameters
- Track bio link performance in Google Analytics and other tools
- Compare campaigns across platforms with consistent tagging
How it works
- 1Open a link block in your Platter dashboard
- 2Use the UTM builder to set source, medium, and campaign values
- 3Platter appends the parameters to your link URL automatically
- 4Clicks are tracked both in Platter and in your external analytics tool
- 5Analyze campaign performance in Google Analytics or your preferred platform
Use cases
Tag links with utm_source=instagram to measure Instagram-driven conversions
Use utm_campaign=summer-sale to track a seasonal promotion's performance
Compare utm_medium=bio-link vs. utm_medium=email to see which channel converts better
Frequently asked questions
- What UTM parameters should I use?
- At minimum, use utm_source (platform), utm_medium (bio-link), and utm_campaign (campaign name). Add utm_content for A/B testing different link labels.
- Do UTM parameters affect how my links look?
- Visitors see the same link label and button. UTM parameters are appended to the URL behind the scenes and are only visible in the browser's address bar after clicking.
- Can I use UTM parameters with any external analytics tool?
- Yes. UTM parameters are a universal web standard. They work with Google Analytics, Mixpanel, Amplitude, HubSpot, and any tool that reads URL parameters.
Try utm parameters on Platter
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